A conversion rate will define a website’s success, and can be something such as buying a product, subscribing to a newsletter, or filling out a query form. In simplest terms, every person who visits your website is a potential customer. If you aren’t taking your web design seriously, then your website will feel those consequences. This is why it is best to focus on conversion if you want to bring more potential customers to your website. It will only pay off however, when your traffic turns into proper sales.
Reasons You Have A Low Conversion Rate
- Is your business reliable? Nobody will buy from your site if they do not trust you, so the best way to gain that trust is by displaying testimonials. This shows the site visitor that customers have purchased services/products from your website and are satisfied with them, giving them more inclination to buy. To make this info even more credible, we suggest linking their social media and showing photos of them, ensuring the customer knows these reviews are 100% authentic.
- Feature an “About You” section. This is an important piece of website information, as it tells the site visitor what they are here for. Giving the site visitor a brief overview of your businesses story also builds credibility, matching the potential customers needs with yours.
- Ensure your loading speeds are fast enough. Your website should not have a load time over three seconds. The longer it takes your site to load, the higher chance your site visitors will leave to go to another website.
- Price competitively. You want to make sure that your pricing strategy is done well. Making profit is important, but offering competitive rates will encourage your site visitors to turn into customers. If you are charging more than the normal business, you will want to make sure that your site visitors are aware of the value of your services and products. Make sure the quality of the service/product and the price match up.
How We Can Help
When it comes to proactive website solutions that will transform your site for the better, Cyrux has exactly what you need to be successful. Our team is highly experienced when it comes to web design in Newmarket, so you can be certain that your project will be completed with the most effective strategies in mind. To learn more about how we can help increase your website conversion rate, be sure to give us a call at (416) 222-0035 today!