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Today digital marketing connects companies straight to customers thanks to advances in digital technology. Because of this, having a digital presence is more powerful than ever because the majority of your customers will find your business online. If you are interested in discovering ways you can step up your digital presence, Cyrux Smart Solutions Inc. is here to assist you. Creating a digital presence means creating a professional website design, utilizing social media, creating business listings, and listing your company in local directories. 

Try New Platforms

Change can be difficult for most people, but when it comes to digital marketing, change is needed. If you have been posting only on one social media account, you are missing out on huge market segments! It’s time to expand to new platforms to increase your post views, gain the attention of new customers, and reach a broader audience. Being active on social sites such as Facebook, Instagram, Snapchat, Twitter, and Reddit are all essential so that you can share your content and get results.

Utilize Customer Persona Research

To boost your digital marketing strategies effectively, it’s best to thoroughly understand who your customers are and how to reach them. This means understanding their wants and needs and which platforms they use most so that you can target them more directly. Utilizing surveys, A/B testing, questionnaires, and usability tests can all help you understand the interests and end goals of your customers. Therefore, creating multiple customer personas is a great way to target your audience and understand who your best audience is.

Consider Adding Video Content

Video content is the future of content marketing. This is because unique clips of introducing your team members or showing who your company is can help capture your company’s values and efforts. As well, videos are highly versatile and can be extremely personalized. It’s time you grow your reach and engagement by incorporating videos in your digital marketing strategy. Get creative and have fun with it.

Develop Brand Authority 

If you wish to build brand loyalty and authority in your industry, it’s important that you connect with your customers and give them the right content. Educating and informing them with the latest industry news can help build a connection as customers appreciate being informed and therefore will trust your company and begin to assign your business with authority. Brand authority will also help your search engine optimization (SEO) ranking as search engine results pages rank authority websites significantly higher.

Start Your 2021 Digital Marketing Strategy With Us

Our team at Cyrux Smart Solutions Inc. provides a variety of digital marketing strategies that will better engage your customers with your content and help to increase your returns. If you are interested in obtaining responsive web design, search engine optimization, content marketing, social media management, local business optimization, or email marketing, our team can be at your service. To find out more about how we can help your company, give us a call today at (416) 222-0035.

In this new age of tech, websites are an amazing way to bring attention to your business. In order to bring as many customers to your site as possible, you will want to hire a web design service that checks off all the boxes. Before all of this, however, finding out whether or not your site is in need of an upgrade is important. Luckily for you, we here at Cyrux Smart Solutions have come up with a guide on how to determine if you need a site update.

The days of forming online marketing strategies based on feelings and past experiences alone are behind us. Thanks to the internet, data is easily collected and accessed by everyone – including your competition. As a result, if you’re not using data while forming your marketing strategy, your business will be at a disadvantage.

Did you know that every year, Google makes over 3000 changes within their algorithm? These types of changes transform some of SEO’s best practices, and make it so that a number of different sites are affected. Although most of these changes are considered quite small on the outside, they tend to have a big impact on your site rankings and overall site visibility. When you are aware of these changes and how you can properly adapt to them, your site will continue to top others in search engine optimization rankings. We here at Cyrux Smart Solutions have come up with a list of some of the things that will change in SEO this year.

If you own a website, you know how crucial it is to maintain connections with your site visitors and clientele. In order to keep that close connection, you want to be sure that your site is easy to use and navigate. You also want your website design to look visually appealing, that way it pulls its target audience in and encourages them to purchase your products/services.  

The COVID-19 pandemic has caused a huge shift in how businesses grow a customer base and make profit, so we have to adapt to these changes in order to be successful. If you are looking to shift your business from in-person to online, but aren’t sure how to go about it, we here at Cyrux Smart Solutions have some web design advice that can help.

You might have already been planning a stellar digital SEO marketing strategy. However, even if you have a strategy that focuses on your current goals, it is always a good idea to take some extra time and effort in fool proofing your future marketing plans. 

While developing your strategy for 2021, these tips are going to help you succeed and help you discover some better, new ways of reaching and connecting with your intended target audience. 

A conversion rate will define a website’s success, and can be something such as buying a product, subscribing to a newsletter, or filling out a query form. In simplest terms, every person who visits your website is a potential customer. If you aren’t taking your web design seriously, then your website will feel those consequences. This is why it is best to focus on conversion if you want to bring more potential customers to your website. It will only pay off however, when your traffic turns into proper sales.

Creating a perfect online marketing strategy can be difficult, as it requires a strong amount of effort in a variety of different practices. It also does a number on your wallet, often being expensive in some way or another. While there are some struggles, in the long run this will help your business exponentially if executed properly. Through the years our team has worked in marketing, Cyrux Smart Solutions has come up with some important things to take into consideration when wanting to market your company in the best way possible. 

When Google released Site Speed as a component of their analytics review, they mentioned that “While site speed is a new signal, it does not carry as much weight as the relevance of a page.” It is understood that a website’s speed will matter to the site visitors, but never be as significant as the relevant content displayed. If your site has a problem displaying content in a timely manner, search engines will not make up for what you lack. This means that you must be sure to have stable and proper quality Search Engine Optimization services. This makes your content ready to view and available for everyone (that includes crawlers).