While site visitors are always a great thing to have when you’ve designed a website for your business, what we as business owners really want is conversions. Without a site that converts, you will not be able to receive nearly as much traction to your website as you’d like, and without the right site traction you will not get the right amount of customers you want.
Here at Cyrux Smart Solutions, we want to highlight some important tips and tricks on how to go about website design so it converts, getting you more site traffic + business traffic overall.
What is Designing a Site To Convert?
While there are a lot of different terms in the world of website design, “convert” may be one that you are unfamiliar with. When we talk about creating a site that “converts”, we essentially mean the difference between simply visiting a site and reading over its contents versus interacting with a site and having it gain traction. When you want a visitor to “convert”, it means you want them to share one of your blog posts, buy a product or subscription, sign up for an account under your business, etc. In simplest terms, a conversion is when a site visitor turns into a site user, taking advantage of your business and its services/products/information to give your site a boost in the algorithm.
Designing a Site That Converts
There are many different ways to create a website that encourages interaction rather than just observation. Some of the most effective ways to do so include the ones listed below.
1.Identifying Your Audience
Before getting into any aspect of the site design, you want to be sure you are fully aware of your audience. Basically, you want to know who you are targeting your products and services to. Is your business appealing to an older audience or a younger one? Is the main demographic male or female? Is there a cultural tie attached to your business? Is there a certain hobby/interest that would be popular in the audience of your business?
Asking these questions will give you a better idea on who exactly you are advertising your business and its services for.
2.Make Navigation Easy
Navigating a website should never be a challenge. When you are creating a navigation hub/bar for your website, always be sure the pages are concise, clear and easy to read. Whether it be your blog page, products page, about us page or contact page, everything should be organized properly and outlined in bold colours/letters. This way, your site visitors won’t struggle finding what they need. The more a visitor has to struggle to get where they need to be on your site, the higher the chances are for them leaving your site altogether.
3.Create a Mobile-Friendly Design
With the current state of the world and its technology, it has never been more common to scroll the internet while on the go. Whether it be on the train, in the office bathroom or at lunch with your friends, people bring their phone everywhere they go.
If you want to be sure that you create easy, seamless site conversions it is vital that your site is mobile friendly (aka being UI compatible with smartphones/tablets). This way, site visitors have the chance to turn into site users from wherever they are. The longer they have to wait to get access to a computer to get to your site and use it, the more likely they are to forget visiting your site at all.
How We Can Help
If you have a small business and are looking to market it in the best way possible, consider working with our team here at Cyrux Smart Solutions. With a bunch of revolutionary marketing services and packages to choose from, you can bring your business to a level of success that will make you proud. To find out more about our website design in Newmarket and how our marketing experts can help bring your business to the top, be sure to give us a call at (416) 222-0035 today.