Creating a perfect online marketing strategy can be difficult, as it requires a strong amount of effort in a variety of different practices. It also does a number on your wallet, often being expensive in some way or another. While there are some struggles, in the long run this will help your business exponentially if executed properly. Through the years our team has worked in marketing, Cyrux Smart Solutions has come up with some important things to take into consideration when wanting to market your company in the best way possible.
1. Hire A Web Design Service
The most important component of any advertising strategy is website design. You may be surprised to find out that this also happens to be one of the most overlooked aspects of a marketing plan, since companies often focus on content & social media marketing. A professional online marketer will use every single tactic, but a successful one will make sure that their website is designed in an accessible and visually pleasing way.
Pretty much every tactic in marketing is created to increase overall traffic, whether organic or paid, to a company’s website. When a site is not optimized to convert site visitors to customers, the financial gain is much weaker.
A well-done website is one that is optimized to the highest degree. It will end up converting more traffic, and in turn more profit for the owner. It will also increase the click-through rate (CTR) and overall time spent on the site, letting search engines know that your website is popular among visitors. When this occurs, search engines will bring your rank higher up the list, giving you all the more opportunity to make profit and gain a significantly larger client base.
2. SEO (Search Engine Optimization)
Showing up at the top of a search engine is one of the best ways to drive high amounts of visitors to your website. Successful SEO strategies start with a high understanding of Google’s algorithm. It is constantly being changed, so it is important to look at it’s updates to be able to bring your SEO to that standard as well. Performing regular SEO audits on your site is also crucial in order to keep a high ranked position on search engines, and is often what differentiates you between the other competitors out there.
Search engine optimization is known as a long term process, because if you want to maintain your top ranked position you have to make sure you’re constantly optimizing and adding valuable content to your site. This way, search engines can look at that valuable content and acknowledge the true value of visitors coming to your site instead of others.
3. Social Media Marketing
In today’s society, social media marketing is one of the most effective ways to gain traffic to your company and its services/products. This is because social media is used to deliver targeted advertising, meaning that you can cater to a specific interest to a certain demographic. This sees itself as highly beneficial, because the content will be handed to a person at the perfect time. If a person were to google “best refrigerators in (insert area here)”, social media platforms would pick up that information and an appliance company on these platforms would be advertised directly to this person’s device.
4. Email Marketing
When you use email marketing in your general marketing strategy, you are often reaching out to a much wider audience of people. Through this tactic, you can also send detailed descriptions about both services and products, ensuring that the reader knows everything there is to know. Companies that implement email marketing successfully will create a plan to send specific emails to specific customers who are in need of a certain product/service. This makes a person’s experience reading these emails personalized, and in return helps them gain trust for your brand. Hiring an online marketing company to create HTML coded email base templates is also great, because it ensures consistency and professionalism to those who receive the emails, as well as the business.
5. Affiliate Marketing
If you successfully manage to show the value of your business to an influential person, they can run what is known as an affiliate program. When certain popular names/influential people believe your product/service is worth buying, they can do a lot of the work when it comes to advertising your brand in an effective way. People who employ this strategy become a lot more successful than people who don’t, and the best part is that it requires little effort on the company’s side.
6. Pay Per Click
Pay per click is a great way to position your website at the top. PPC can often be considered expensive, so it is important to work with an experienced online marketing company in order to get what you paid for. Only a skilled and experienced company can fine-tune your strategy to the best of it’s abilities.
7. Create High Value Articles For Your Blog
Both creating and updating a blog page on your website is essential in creating a successful business strategy. Why, you ask? A blog gives owners the ability to support a bunch of additional advertising initiatives, business information, product releases and overall strengthen their SEO through a number of different keywords and hyperlinks. In addition, if your content offers value to the people visiting, it will increase your CTR, bringing up your rank in search engines.
8. Contests and Giveaways
One way to attract a higher amount of customers to your business is by coming out with contests and giveaways for products and services. People love getting free stuff, so through this method you can gain free exposure to your company, shared through a number of different people who are excited to have the chance to win. This method can be used with social media marketing to develop a great advertising tactic. Businesses will often see a significant spike in numbers on both their social media and website when strategies like these are implemented.
How We Can Help
Here at Cyrux Smart Solutions, we can provide nearly all of these services to you for an amazing price. From content marketing all the way to website design in Newmarket, we have everything you need to bring your business to the top. Our highly experienced team can create and market content that is professional, engaging and easily accessible.
Looking for better exposure for your company? Don’t wait and call us today at (416) 222-0035 to get a FREE quote! We look forward to speaking with you.