You might have already been planning a stellar digital SEO marketing strategy. However, even if you have a strategy that focuses on your current goals, it is always a good idea to take some extra time and effort in fool proofing your future marketing plans.
While developing your strategy for 2021, these tips are going to help you succeed and help you discover some better, new ways of reaching and connecting with your intended target audience.
Do you really know your core customers well? Are you looking into reaching new customers? Doing customer persona research is a very valuable investment that you should always consider doing. This research is able to provide you with a strong understanding of your target customers’ needs and wants. This way, you can create content that actually targets their interests and goals. It will also help you define your place amongst the niche you want to be in more clearly.
There are a few ways to conduct your customer research. Popular methods include: surveys, questionnaires, A/B testing, and usability tests. These will all provide you with usable results that will give you insight into the people you want to target. You can usually develop multiple personas with the data you will collect. Doing this will help you determine the best customer for you to target, exactly what they are doing while online, and the most efficient ways to reach them with your marketing efforts.
Utilize All Social Media Platforms
Every year, there are new, better, and popular social media platforms that a lot of people end up using. If you don’t expand your social media platform use, you could be missing an important platform to reach your target customers. As you probably know, basically every business has Facebook by now. But certain demographics are moving away from this platform, to other outlets. Utilizing these other outlets is a great way to connect with other audiences, or stay connected to your current audience. Some other platforms that are useful to have are Instagram and Snapchat. These are fantastic for displaying new products or promotions and even short videos. Twitter is another great platform to post relevant content and news. For instance, TikTok has exploded with users over the last couple years. Their users ranging in ages so this might be a good option to adopt to reach your target market. Plus, using videos is a great way to connect with your audience.
When you are utilizing all these platforms, you need to make sure that your intended target audience is actually using them as well. No need to be spending your time on a platform that doesn’t reach your audience. Over time, you will develop a number of followers who keep up with all your posts. 2021 is a good year to start cultivating these followers on these new platforms. It is going to take time to figure out the exact platforms your target audience is using, but once you figure it out, it will be very beneficial to your business. Doing thorough research will help determine the best ways to strategize your efforts.
Do you regularly put out the latest industry news? Does your audience rely on you for information? Does your audience feel comfortable commenting on your posts, whether giving constructive criticism or to thank you for the valuable information you provide? When dealing with brand authority, it is something that needs to build over time as you start to connect with more people on a deeper level. In order to do this, you need to consistently give your audience up-to-date content on things that pertain to your business and relate to the interests of your audience. In doing so, you will prove your knowledge on the topics and build your brand authority in the eyes of your audience.
There is a significant impact on your SEO when you properly use your brand authority. This is the time to look for potential opportunities to prove yourself as a knowledgeable industry leader. For instance, when publishing content on your blog, do not simply list the authors as a generic “staff” or “anonymous” or created by your business name. You need to actually make a legitimate authors bio for each contributor to your blogs. Otherwise, you are missing out on an important opportunity to build your authority in the eyes of your audience. You are also going to be missing out on easy SEO points if you don’t have listed authors.
Plan for NLP in Your SEO and Leverage Voice Searches
There was a recent update to Google where the search engines are getting smarter by including things like BERT. This is the Bidirectional Encoder Representations from Transformers. Within this new system is a NPL (natural language processor) system that is designed to accurately interpret users searches more. Particularly the voice searches that include longtail keywords and long-winded filler searches.
It is likely that you are already adopting a mobile-first approach to content creation and web development, but you also need to make sure that you are accounting for the growing number of voice searches. You will need to start looking for ways to adopt more NLP SEO into your marketing plan. You can use more things like longtail keywords and strings of keywords with filters that you find your audience is using to search for things when they use voice searching.
Use Video Content
Successful SEO depends on the quality of content you post about. You need to make sure that the content you use is relevant and not stale. This will ensure that you don’t fall behind other brands. To guarantee good SEO, video content is a great way to get successful SEO. Things like product demonstrations, how-to videos, meet the team interviews, facility tours, and behind the scenes videos are all excellent ways to reach your audience. This creates a personal connection between your brand and your customer. You will be more personable and relatable with these videos and your customers will respond accordingly. It is also very sharable and you can use this to your advantage by posting it on your social media.
How We Can Help
All of us know that customer behaviors and tastes are always changing. Sometimes it can feel like a never-ending battle trying to keep up with the rapid SEO changes. The market demands seem to shift like the tide and it can feel like you can never catch up. That is why it is so important to do your market research and plan ahead for these shifts. Anticipating these changes will help you stay afloat and keep you ahead of the curve. Make sure to create an adaptable SEO strategy and be flexible in your marketing initiatives. This will make sure that you are successful in 2021. Cyrux Smart Solutions is here to help you along the way and take some of the stress from you. We provide many different marketing, web, and Search Engine Optimization services that can help you and your business flourish. You can call us at (416) 222-0035 today to get a FREE quote.