Local business optimization is critical to having a successful store-front business. Sometimes for small business owners, the concept can be confusing. You may have seen it on ads when you search the web or people talking about it on social media. Here at Cyrux, we will simplify the concept and illustrate the positive impact it can have on your business.
What Is Local Business Optimization?
It is a version of regular SEO and helps businesses promote themselves to local customers. Simply put, it makes sure customers seeking goods and services online in your area see your business first.
Every searcher has specific geographical data. This includes locality, city or neighborhood. These types of searches are very common today, and they share a desire for ‘local-intent’. For example, someone is searching for ‘late-night coffee shops near me’ in Newmarket, Ontario. This searcher would not want to see results for shops in Victoria, British Colombia.
Google recognizes the searchers’ desire for local intent, knows their geographical data and provides results that are closest in proximity.
What Does This Mean for My Business?
The increase of location-based search is a great thing for store-front business owners who have locally optimized their business. Referred to as the ‘Google 3-Pack’, the top 3 results for location-based searches are the ones that the majority of consumers will go to.
Local business optimization ensures your business shows up in one of the 3 spots. This will lead to more leads, customers, and acquisitions.
How We Can Help
The SEO experts here at Cyrux Smart Solutions have been working with all different types of clients. It does not matter which industry you are in, we can locally optimize your business. By ensuring your company shows up first on localized searches, you will see more business growth and profit. Consider investing in our local business optimization services and watch your business flourish. Contact our in-house Newmarket digital marketing agency at (416) 222-0035 for a free consultation today.