Local business optimization is critical to having a successful store-front business. Sometimes for small business owners, the concept can be confusing. You may have seen it on ads when you search the web or people talking about it on social media. Here at Cyrux, we will simplify the concept and illustrate the positive impact it can have on your business.
You may have had some peculiar experiences with recent online advertisements. For example, you may have opened an email from Target that spoke to you on a first-name basis. Or, you may be an expecting mother whose Facebook timeline is conveniently packed to the brim with Johnson and Johnson ads. These aren’t just vague, impersonal ads — rather, these ads seem to be speaking to you, just you.
If you hope to have any success with your online business, website, etc., you have to get onto the first page of Google (or whatever search engine potential customers are using). Few sensible web surfers even venture onto the second page of web results, let alone any of the subsequent pages, so the old adage applies here: “If you’re not first, you’re last.” So to boost your online presence, here’s five tips to improve your search engine ranking.
Online marketing (social media marketing) is the new trend for almost all businesses. It seems like everywhere you look online there is an advertisement or pop-up about a company. So, why should you get in on that action? Well, that is the main reason: because everyone else is doing it.