The days of forming online marketing strategies based on feelings and past experiences alone are behind us. Thanks to the internet, data is easily collected and accessed by everyone – including your competition. As a result, if you’re not using data while forming your marketing strategy, your business will be at a disadvantage.
Having access to accurate business data improves return on investment (ROI) because it allows us to make better business decisions. Instead of focusing on what appears to be working, data gives marketers real evidence of success. There are many types of information you can analyze that can help you create a more successful business. Cyrux Smart Solutions has listed three easy ways to use data for success.
Using Data to Better Understand Your Audience
Your digital marketing campaign cannot target everyone. Instead, you should use data to find out who your audience is, so you focus your energy on best reaching them.
Your website is the greatest source of data you have. Through your website, you can monitor the visitors that come to your site. You can use it to determine what customers are engaging and what pages they don’t spend much time on. Data will also show you which products are most popular, allowing you to optimize your sales strategy. This will help ensure that your customers see what interests them most, either through website design or advertising.
You can also look for your busiest hours, the types of devices people are using, and where your audience is coming from. With this information, you can determine the best marketing channels for your campaigns, ensuring they actually reach the people who will be most interested in your products or services.
Using Data for Measuring Goal Success
Before creating any digital marketing campaign, it is also important to determine your overall goals and objectives. According to CoSchedule, marketers who set goals are 376% more likely to report success. By creating a clear vision, it becomes easier to determine the best course of action.
Is the goal of your campaign to drive more sales, expand your market share, or reach a new audience? Once you have your overall goal in mind, you can decide which key performance indicators you will use to measure success.
Key performance indicators are specific, quantifiable measures that indicate a campaign’s performance. For example, if your campaign goal is brand awareness, the data you are interested in is your company’s social media reach and brand mentions. Organic search key performance indicators include conversions and engagement – how long do people spend on your site? How many times do they visit? How many “almost buyers” become actual customers? All of this information will help you determine how to best invest your time and money to target potential leads.
Based on your past data, you can set realistic targets for each of these key performance indicators, then track them over time. Setting the right targets for your campaign will encourage a high level of performance. It will also allow you to see what strategies are not working, so you can adjust your future campaigns in response.
Using Data to Determine Keywords
Data allows you to understand how people are currently finding your website and what your prospective customers are searching for. By knowing what exact phrases your customers are interested in, you can explore related keywords, then target the ones that have the greatest chance of driving traffic.
If you plan on using search engine marketing in your campaign, Google Ads Keyword Tool is a great source of information. With their data, you can see keyword competition and search volume. This will help you decide which phrases are worth bidding on. If you’d like to know more about keyword research, check out this article on how to find the best keywords for your business.
How We Can Help
If you want your company to stay in business, you need to compete on the level of your competitors. Simply guessing and hoping that your campaign will be successful typically will not cut it anymore. Instead, you need to use accurate data to make the best decisions for your business. The keyword here, however, is accurate. If the data is inaccurate, or if it is interpreted incorrectly, it will do more harm than good.
At Cyrux Smart Solutions, we know how to accurately use data to create digital marketing strategies that will help your business grow. We continually analyze the results of each action, ensuring the best results possible for your business. If you’re interested in creating a data-driven marketing strategy with the help of our digital marketing experts, contact us at (416) 222-0035 and set up a free consultation today!