Do you know how to maximize your business’s Google local ranking? A well-optimized web page combined with the best practices of search engine optimization (SEO) will produce the results you are looking for. Our team at Cyrux Smart Solutions Inc. offers Online Marketing in Newmarket services, and we would be happy to outline how your business can improve it’s local rankings on Google. Follow along with this guideline to learn how!
Build Up Backlinks with Keywords
Domain Authority (DA) – created by Moz – is a ranking system out of a 100-point scale that predicts how likely a website is to rank for a keyword in the search engine result pages (SERPs). Essentially, the higher the score is, the more likely the keyword is going to rank well. We would recommend utilizing high-rating keywords within the range of 40-50+.
Optimize Google My Business
“Google My Business” is a free platform by Google that allows companies to manage their online presence on an easy-to-use forum. This type of listing allows a business to provide its details for the general public to see and easily find. To improve your business’s local SEO, optimize your Google My Business account by following these best practices:
- Add a geological location
- Verify Google My Business (Physical verification – PIN will be sent to the business’s physical address)
- Utilize subcategories to improve search quality
- Add titles to business
Optimize Homepage or Landing Page
Whether you wish to improve your website’s ranking or achieve the highest possible conversion rate from visitors, having an optimized homepage or landing page is critical. To get a better idea of the right metrics to follow, concentrate on improving either page by:
- Adding description tags and meta titles
- Utilizing H1, H2, etc., headings when applicable
- Include long-tail keywords and high-ranking keywords
- For images, include alt descriptions and tags
- Improve the readability score
- Get verified for Google Map Listing
- Keep each sentence less than 150 words
NAP (Name, Address, Phone) Consistency
NAP refers to a company’s name, address, and phone number that will be used on every website across all digital platforms. When attempting to optimize a website, the NAP should be correct and consistent across the website and all online platforms including: directory listings, review sites, and all business profiles. Doing so, not only improves local search ranking, but it will help gain user’s trust in the business.
Add your business’s NAP to every footer of each landing page.
How We Can Help
When you follow these simple tactics, your business’s local search on Google can bring in the highest traffic to your webpage. If you are looking for a professional team to perform your SEO in Newmarket services, our team at Cyrux Smart Solutions Inc. would be happy to give your business a consultation.
Our professional SEO firm specializes in both web page design and optimization so that businesses can be seen and can grow. To get in contact with us, give our team a call today at (416) 222-0035.