In digital marketing, there is a common misconception that there is no returned value. Although it may be hard to determine why search engine optimization (SEO) is so important, we assure you that it is worth your while to invest your money in SEO on your website. If you’re looking to retain new customers or generate more profits you are going to want to continue reading.
1. Attracting Better Traffic
Are you sure your website is attracting customers who will actually perform the actions you want on your website? Having a SEO friendly website can ensure that potential customers can find your page and will complete your desired actions. Firstly, we need to see what your website needs in order to attain these specific customers. It is important to know what keywords they will use to find your website, what they are looking for when they come across your website (certain product/style, coupons, information or sign up form) and which visuals are most engaging to them.
Your website can have these options set up in specific design features that will make sure you are attracting the customers that are right for your business’s success. You should know that these design features are only successful when working with a professional rather than doing it yourself.
2. Making an Easy Navigation for Customers
If your website is disorganized, don’t count on potential customers to stick around. Customers will quickly exit your site and continue to a competitor’s site if they are confused or can’t easily find what they are looking for. Having pages on your website that are different themes or include out-dated features will lead to frustrated and unhappy customers.
Having this kind of website gives customers an easy navigation experience and increases their loyalty. You want to create a user-friendly experience that ends with more sales, leads and repeat customers.
3. Creates a Good Online Reputation
Nowadays, having a good online reputation works to market your business to potential customers. Most customers will go online and read reviews that lead them to decide if they are going to do business with your company or not. If you have good reviews about your business they are more than likely to check you out. Having an SEO friendly website makes it easy for the customer to have a good experience and leave these types of positive comments.
As well this positivity can lead to sharing their experience through social media, which is much more powerful. It becomes more powerful than an ad because it reaches one’s social network while creating brand awareness and personal recommendations.
4. Create Micro-Conversions
Even if customers come to your website and don’t complete the desired action you wanted, it can still benefit you. This customer may return to your website after a few days because they’ve been thinking about it or in future if your brand gets brought in a conversation with a friend it will keep your company top of mind. By this, customers can get to know you and start to trust your business. The more they read the information on your site or watch videos; it is creating more brand involvement. These small actions can also include signing up for a newsletter, following a social media account and even just clicking a link.
5. You Will See Results
As long as you maintain this, your website over time you will see the number of online visitors continue to grow. After all the correct steps of SEO are implemented you will see actual results of more people coming to your webpage and see them staying on your site longer. Your content on your website will continue to grow with blogs, articles and more that will keep your audience coming back. More importantly, your website will start ranking for specific keywords that will work for getting organic traffic to you. You as well will be able to start being able to compete with more competitors and acquire new customers from them.
How We Can Help
A website that is SEO friendly will benefit you and make your company more successful overall. Here at Cyrux Smart Solutions, we offer website design and SEO services. Our first goal is always to produce an eye-catching, optimized website. Then, we can continue to monitor and improve its SEO for your success. We want you to have better traffic, more leads, and to help you make more money. Give us a call at (416) 222-0035 to book your free consultation today!